Organization design is about how the work in an organization gets done; and executives who pay scant attention to this critical factor are jeopardizing the long-term success of their companies.

"Executives are accountable for developing the most effective organizations," Dr. Ron Capelle tells host Alexander Haig in this segment of World Business Review. "Better organization design is related to higher levels of employee satisfaction, higher levels of customer satisfaction and ultimately, better financial performance."

Original Broadcast: January 28th, 2003
Distributed by PBS, CNBC, Bravo!, and Tech TV
17 minutes